Creepy Godless AIB in a creepy Godless Country with creepy Godless people

“Sport is our religion. It brings the community together. What is life, but love & sport?”

  • Woman on AIB YouTube advert

This belief system does throw up lots of possibilities though.

Sport is the opium of the masses.

Sport - more particularly Soccer - is what he Brits have in place of Culture and Community.

It imitates the provision of both and turns a profit.