Discounted Gym membership with every apartment rented

All too reminiscent of the “free house if you buy my car for €200k” deals of 2007:

daft.ie/searchrental.daft?id=1394729

At first I thought this was some neat marketing until I saw it was simply “discounted” membership, not free.

Then it just sounds like a (very) cheap stunt.

There’s a gym in the apartment block, and they give a discount on a gym on the other side of the city.