Delta Keyword Surge
This is a good example of breaking news that is empty-news, nada-news, purely constructed with copy & paste segments of previously reported bits and pieces, so as to Pump up the volume on the DELTA wave.
This is a good example of breaking news that is empty-news, nada-news, purely constructed with copy & paste segments of previously reported bits and pieces, so as to Pump up the volume on the DELTA wave.
Just about legible
How to persuade people to take the COVID-19 vaccine
11 January 2021
By Ivo Vlaev
It will inject a microchip so Bill Gates can track your every move; it will turn you into a monkey; it will alter your DNA; it will allow Russia to spy on you.
These are just a few of the crazy conspiracy theories circulating on social media about the COVID-19 vaccine. Governments are not only waged in a war against the virus but a battle with misinformation as they look to roll out vaccines.
While in the UK the Government is battling against ‘vaccine hesitancy’ over more legitimate concerns around safety and critics arguing regulators have approved the Pfizer BioNTech vaccine too quickly.
Indeed, in a recent study by the Vaccine Confidence Project at the London School of Hygiene and Tropical Medicine, only 54 per cent of UK respondents said they would definitely take the COVID-19 vaccine and this dropped to 47.6 per cent after viewing misinformation on social media. And people from lower income, black and ethnic minority backgrounds were least likely to go and get vaccinated.
So how do Governments overcome these barriers and persuade the public that the vaccine is safe and they need to be vaccinated?
This is where insights from behavioural science can help Governments’ messaging and present a more powerful and persuasive case for vaccination. This will take more than logistics and simple messaging, only with a behavioural approach as part of the programme will the system deliver the 80 per cent coverage needed to gain herd immunity.
As part of the UK’s National Health Service’s (NHS) COVID Behaviour Change Unit I have been detailing the behavioural science insights that policymakers will need. We have developed evidenced-based behavioural policies for each of the priority groups: care home residents and the over-80s, health and care workers, the over-65s and young people.
Our research has found that across all the population cohorts there are significant potential barriers to taking the vaccine, ranging from anxiety to determined resistance, mild scepticism to overt mistrust, and disinterest to conscious non-compliance. For instance, young people are highly sceptical and more likely to believe false information, such as that seen on social media that the vaccine includes a microchip to track your every move or that it contains lung tissue from an aborted foetus.
By using the MINDSPACE framework – a simple tool to diagnose problems and create interventions – we detailed a litany of nudges that should be used to persuade the doubters and hesitant to take the vaccine for eahc group.
Care home residents and over-80s
The barriers to take-up in care homes is the anxiety about being one of the first to take the vaccine, a feeling that they are the country’s guinea pigs.
There is also a question of trust, many of those in the 11,000 care homes across the UK have mental health issues or complex medical needs, with 40 per cent of residents suffering from dementia, and so they rely on the familiar faces of staff.
This is where the messenger effect can help. A well-researched phonemenon is how we trust the message being delivered more when the person conveying it is like us or an authority figure. Thus, it would be best if care home staff were trained to administer the vaccine or known GPs, but if this can’t be done then trusted members of staff should accompany the immuniser. Align known staff with ‘strangers’ to reassure residents. Also use known local GP surgery staff and other known community staff.
Salience – where our behaviour is influenced by what seems relevant to us and to our personal experiences – is also a powerful nudge. Thus, accessible and evidence-based messaging about the positives that over-80s and care home residents are among the first to be vaccinated can be more persuasive with celebrities they trust. This has already been done with Great British Bake Off judge Prue Leith and there should be more.
It is vital that having the vaccination is a good experience because of our propensity to accept any default setting and the influence of ‘affect’, where our emotional associations can powerfully shape our actions. This is especially important as everybody will require a second dose. So, being clear on any potential side-effects and providing leaflets and good communication on how to deal with them is crucial.
We respond well to incentives, so rewarding those vaccinated with a badge will appeal to our powerful ego, which can also be nudged by providing care homes with a certificate from an official body recognising when all residents have been immunised.
Social norms are also powerful drivers of behaviour, thus, producing a chart that the public can easily follow showing how many people have been vaccinated each day will active this and show we are all in this together.
Health and care workers
As you would expect, our research has found that health and care staff have a strong desire to return to their pre-pandemic roles and this can be used as an incentive.
A clear plan with time frames should be distributed across digital media showing when health services will start to return ‘to normal’.Health and care workers have been through a lot of stress coping with the pandemic and many have voluntarily gone beyond Government guidelines in isolating themselves from family and friends. To reward such sacrifices and incentivise takeup of the vaccine ‘staff and family parties’ should be organised.
This is a knowledgeable group and research on other vaccines has shown nurses and doctors are more willing the more information they read on it. Thus, evidence on the effectiveness of the vaccination should be provided across hospital and workplace communications and a dedicated webpage, with contributions from relevant experts and organisations such as the National Institute for Health and Care Excellence (NICE). The messenger effect can also help with this by using hospital CEOs, medical and nursing directors to champion the vaccine and take it first.
Hospital leaders can also be used to activate another powerful force – commitment, where we seek to be consistent with our public promises, and reciprocate acts. They can send a clear message that the vaccination programme is about staff health, and not workforce numbers, to show they care and are committed to their wellbeing.
Is the fear of the vaccine greater than the fear of the virus? This is a consideration for the over-65s and particularly relevant for black and ethnic minorities (BAME) who were perceived as higher risk but have not caught the virus.
Indeed, research shows vaccine hesitancy is higher among BAME groups and lower income households and with diminished levels of education.
Using trusted channels such as faith groups, charities and community groups is important as well as using messaging that taps into the affect bias to evoke an emotional response, such as “over-65s are over three times more likely to die if you get COVID than someone younger than you”. And use traditional media such as newspapers, billboards and broadcast alongside digital channels.
Use salience by emphasising that the vaccine will allow the ove-65s to return to their normal activities, social life and see their children and grandchildren. They also need reassuring that there will be enough vaccine for their family and friends so they are not taking the dose away from someone who needs it more. This will appease their ego.
While a single webpage on the NHS explaining what to expect when having the vaccine, possible side effects, and how to manage them can help alleviate their fears.
This group ranges from teenagers to 29 and they are least likely to become severely ill, which may lead to a complacent attitude to receiving the vaccine. However, if herd immunity is to be achieve it is vital they participate.
Social media is a key communication channel for them so employing the messenger effect with influencers to champion the vaccination is vitally important. Research has shown how much of an impact social media influencers’ opinions have and it will help dispel the plethora of misinformation and conspiracy theories.
Trust of politicians and leaders is low among young people and so they are more susceptible to misinformation. Any false stories gaining traction on social media need to be identified and countered head on through clear evidenced-based messages from influencers.
Young people have been denied a lot of freedom, with their social life being severely impacted. Returning to this can be used as an incentive with the introduction of vaccination passports for universities, work, attending sports events and going to clubs and concerts.
Alongside these incentives messaging needs to acknowledge the impact the virus has had on this group. Explain why they are lower down the vaccine roll-out and back-up the statements with science, actual research numbers and a link to ‘geting your life back’.
Use of affect – where our emotional associations can powerfully shape our actions – can also be used with this cohort by emphasising the regret they would feel if they were not vaccinated and subsequnetly infected loved ones.
By using behavioural science insights each potential barriers can be identified, understood and mitigated with tailored strategies for the different population groups. This will give the UK a much better chance of reaching herd immunity and bringing an end to the pandemic.
More form 2020
WBS academic advising NHS on COVID-19 response
09 July 2020
- Behavioural science being used in NHS response to pandemic
- Ivo Vlaev part of the COVID Behaviour Change Unit advising the NHS
- The unit embeds behavioural science into policy decisions
- It uses research to aid compliance of social distancing rules
We apply behavioural insights to inform policy, improve public services and deliver positive results for people and communities. BIT - the original Nudge Unit.
Add many zeros and prefixed by a €
See your headline in lights!
Amazing really when you see 40% reported refusal / decline rates all of the shop, in different groups, these are North korean type headlines.
Always read the end of the article:
Bernard Mallee, director of communications and advocacy at IPHA, said: “Our health services have responded with pace and efficiency to the enormous challenge of rolling out a mass vaccination programme. They deserve huge credit for that.
“Equally, the global scientific community, and the experts working in biopharmaceutical manufacturing, have been able to discover and make safe and effective vaccines to contain the spread of Covid-19.”
Paid to be Positive.
What is Ipsos About? Is Ipsos a Scam?
Ipsos is a reputable company, but it doesn’t mean it is the best-paid survey site to make money. My advice is, Don’t expect big income working with Ipsos, it will not make you rich.
There is a reason why I always recommend people to join more than one survey panel. It does not make sense if you only rely on just one company when you only receive two survey invites per week.
It’s very clear now.
Bitchute is actively restricting/censoring content into Europe, probably EU.
Another platform has been gotten to.
Yeah bitchute fallen. No reason to use. Switch to Odysee now until that falls.
The MSM are really pushing the 2 Tier society. “Unvaccinated people are potential variant factories,” Isn’t this the complete opposite?
The variants appear where the injecting occurs en masse (so they rename using Greek alphabet, to distract, nothing to do with national sensibilities, gotta cover those tracks).
Remember also the idea of “immune escape” is from the injecting, is probably the plan, the source of never ending “scariants”, to drag this out for year, then add in boosters. That is a lot of WAR profit right there. So much profit.
Divide and conquer.
Only one play book.
Interesting thought, given the research that having the common cold block the receptors for covid-19.
PROPAGANDA is a weapon that attacks the mind and is designed to destroy you by your own fear and thoughts. Are you ready to learn how to take back your mind and thoughts to stay in control and in the here and now? Then read on…
Gaslighting and propaganda is one of the chief weapons of sociopaths. And today, it is the weapon of choice being used by the globalist cabal and their media puppets to kill, steal, and destroy humanity. It isn’t new, it is the oldest weapon used throughout history, even from the beginning in the garden of Eden. It is now being exposed for the evil that it has always been! And there is something you can do about it! You have the power to stop it!
First of all, your brain can do nothing without your mind which can do nothing without your thoughts, which can do nothing without your heart and soul producing them. God has given you the power within to overcome the evils that attack your mind from the outside forces, even in the darkest hour of your life. It is the power that martyrs muster up in order to stand firm in the day of their calamity. It is what the Bible calls the power of faith. Science cannot understand it and they can’t override it…they can only attack it and diminish your attempt to use it. They do this by overloading your ability to think, feel and choose. It is an attack on your free will.
God gave man free will which is the ability to think, feel and choose. This is something that man cannot touch or alter physically, for God put this into the body through the soul, and spirit of life. Our emotions and body are alive through the spirit and soul, not through the brain, nor any other function. There is no such thing as brain dead, for the brain can do nothing on its’ own. It is a hub for the thoughts we feed to it via our mind which is a collection of what we think, feel and choose. Which we have control over what we think, feel and choose. Now we must learn how to stay positive with these choices by understanding how our faith works to overcome fear.
Man in his evil can only attack what you think and feel so you will choose wrongly. It goes hand in hand with temptation. An attack on your mind is a direct attack on your free will! This is why torture has been used throughout history. The goal is to break the person’s will to obey or tell secrets. Sometimes just the threat of torture will get one to fear and do what they are told. Fear and doubt is the opposite of faith. The Lord said fear not he who can destroy the flesh, but fear him who can destroy both the soul and the flesh. Man can not destroy your soul. Only God. This is a truth. Neither can man, nor the devil control your self will; they can only try to change the way you think, feel and choose.
You know that “expert” has not practiced clinical medic of any sort for 60 years? Since he qualified.
He was a CDC lifer from just after he qualified until he retired several decades ago. I’d put him in the same category as some guy you met in the pub when it came to scientifically accurate information. He obvious knows nothing about the very disturbing history of corona virus vaccines candidates when it comes to “variant factories”. That was one of the primary reasons they never completed the approval process. That and the fact they did not work very well.
It going to be interesting to see how long CNN survives now the Zucker, the guy whose back ground was only in reality TV shows, has left.
The media are the literal variant factories. Their stock and trade has been the reselling and packaging of lies. Know them by their fruit. It’s all really very simple in the end. Quit the “fear” habit and you are free.
@jmc # WILLIAM SCHAFFNER
Payment Details in 2018
|WHEN||HOW MUCH||RELATED TO||WHAT FOR||FROM||THIRD PARTY PAYEE|
|Jun 18, 2018||$4,960||No Listed Product||Consulting||PFIZER INC.|
|Oct 8, 2018||$1,600||No Listed Product||Consulting||PFIZER INC.|
|Sep 3, 2018||$1,440||No Listed Product||Consulting||PFIZER INC.|
|Mar 5, 2018||$1,280||No Listed Product||Consulting||PFIZER INC.|
|Dec 20, 2018||$884||No Listed Product||Travel and Lodging||PFIZER INC.|
|Mar 24, 2018||$567||No Listed Product||Travel and Lodging||PFIZER INC.|
|Mar 24, 2018||$530||No Listed Product||Travel and Lodging||PFIZER INC.|
|Dec 20, 2018||$439||No Listed Product||Travel and Lodging||PFIZER INC.|
|Dec 20, 2018||$277||No Listed Product||Food and Beverage||PFIZER INC.|
|Mar 24, 2018||$232||No Listed Product||Travel and Lodging||PFIZER INC.|
|Mar 24, 2018||$231||No Listed Product||Food and Beverage||PFIZER INC.|
|Dec 20, 2018||$174||No Listed Product||Travel and Lodging||PFIZER INC.|
|Jun 22, 2018||$82||No Listed Product||Travel and Lodging||PFIZER INC.|
Looks like SCHAFFNER has been active for Pfizer just in 2018 at $12.6k and I’m sure he got paid a hell of alot more for this variant factories article BS.
Here is a written response to his article :
If this is “you” quoted in the article, can you please “reflect" on what are saying to society. As a doctor you came to make the world a better place. 100% vaccination is impossible and stopping variants is impossible.
“Unvaccinated people are potential variant factories,” Dr. William Schaffner, a professor in the Division of Infectious Diseases at Vanderbilt University Medical Center, told CNN Friday.
Someone vaccinated can also mutate the virus, as much as someone unvaccinated. And they can also be asymptomatic too. And yet they are being allowed go around now in Europe with no masks. One article believes the next variant comes from a vaccinated person, as virus’s love to mutate and attack the majority of the population and not the minority.
Also vaccination is meant to protect 1. Protect you and 2. a very small percent, who can’t vaccinate. A few months ago this was written by WHO. I kept a copy. Hence the vaccination isn’t doing a very good job. It should protect the people or it’s a failure.
Hence we have no clue if the vaccination stops COVID mutating among vaccinated and more likely not, so please be careful what is written on your behalf. Did you not approve it? This is 1. Causing more Fear, 2. More division 3. Social conflict. Essentially such articles are horrible for society. In any case at the end of your life, if you believe in God or a Higher Force, you will be judged for this action.
Please consider more carefully, what you publicly say. Please ask for a retraction of this CNN statement. If unvaccinated people get bullied because of this article and your quotes, then you are open to be rightfully sued in court, because the information right now is inconclusive. Please act with more kindness and love for humanity.
Nothing surprising there. Its a standard for ex gov employees with any kind of media profile. The reason he appeared on CNN is because it will give a nice bump to his “speaking” and “consulting” fees. If he was younger the CNN gig would add a nice high five figure / low six figure sum to his income over the next few years.
The first rule of media “experts”. They are either running a lucrative “consulting” scam or have no relevant qualifications and are usually narcissists. Very rarely a real expert with no angle gets through and put on air but those are flukes and accidents.
Any real expert with real media savvy will refuse all media interviews unless they know the reporter very well and the reporter will double check all quotes before publication or airing. Which is very rare.
Thats why media “experts” are charlatans of some form or other.
In a journal he would be required to declare competing interests or income. But not the case in other media I guess.
Of course sometimes people ‘forget’ to make to declarations of interests even in journals.
Lovely link though - do you know if there is similar for Europe?
Sorry @ Diana I returned from the USA last year so not too familiar with the European system.
Dave on point once again!
Woah - you left the US and came here?
Why the hell not stay & move to Florida? Or Texas?
I was wondering about jobs there, but visa ets probably a bit tricky and the only personal connections I have are all Covid believers, so…