The only thing that needs mass media is centralized control.
Social media is absolutely MMMM and due to the cybernetic nature of it’s presence, all kinds of new weapons of mass mind programming have been and continue to be delivered almost directly into the users mind, 24/7, include in that the most impressionable and defenseless minds, that of children form the youngest of ages upwards.
The transition has been smooth, celebrated, mass adopted and insidious - fully enabled by a combination of technological milestones, and the re-ordering of legacy MSM in the image of the MMMM post GFC, to create what looked like a seamless transition, and in many respect it was seamless if you only took a facile view.
Post GFC, a clever feedback loop was created in the failing legacy MSM where it adopted and promoted the “correct” or "approved social media platforms, creating an MSM > Social Media > MSM circuit, which is nothing but the Menace Media Magic Matrix in action and is why the MSM came back after the double defeats of missing the internet boat to startups and the financial ruin of the GFC, yet the MSM managed to over come a couple of devastating disadvantages and return to form in virtually a heartbeat quite universally… so amazing, totally amazing, the most amazing ever.
The MSM being but a shell of it’s former self post GFC, represented the perfect disguise for the Menace to once again retain control of the informational flow by creating the MMMM, a wunderland of information in a Menace walled garden so vast most can not perceive the walls as they are beyond sight.
This also allowed Big-Tech subvert elections and thus nations. This should not even be contentious point at this juncture.
In local terms votes such as the 8th were very obviously manipulated by altering the search results to make sure people saw the correct information, a very one sided informational experience was had and with the blessing of the Regime of the day.
The enemy of the MMMM should be obvious, traditional forum sites and other non MMMM approved platforms, what happened to mySpace, Diaspora, Bebo… market forces?
The info war has never been more ferocious and deadly.