Negative intrest bonds

bloomberg.com/news/articles/ … -euro-area

although belows it goes:

Anyone can explain?

the second line is the coupon on the bond, you will get €375 each year for every €100k that you buy – Whereas the headline is the actual effective yield when you adjust for the price paid at auction … So price they ended up selling for was maybe €105k per face value of €100k, and the effective yield on that price is negative.