it’s a shallow, patronising article. That it comes from a University professor shows how badly the world is dumbing down
That marketeers increase margins on certain goods because of perceived value added?
Consumers are dumb and pay extra for certain things. Businesses charge what the market will bear. And this clown thinks he has a moral obligation to stop this from happening? What next - he’ll be demanding Heinz charge the same for their baked beans as Lidl?
Mercille was lauded here and elsewhere for calling out Marc Coleman on his nonsense. However his testimony on the media to the Banking Enquiry was pathetic. Complete lack of rigour when it came to analysis of media bias .