The job of the estate agent is to sell the house on behalf of the vendor.
There is no need for them in the modern market place. The internet does 90% of their job, and the other 10% can be done either by the vendor themselves, or to raise comfort levels a random person off the street for alot less money.
No answers that fit with your interpretation, Mr. Anderson. I’ll be looking forward to whatever rationalisation you produce to tell me that the job of an estate agent is not to make money for the agency overall.
To me, it’s sound like a stunning piece of doublethink.
To my mind get sales completed and receive commissions for doing so…Let me relay my story about a month a go a property that I was intrested in was advertsied for auction for about 2 mths at 1m the auction was held nobody bid on the auction…I phoned to ask the EA after the auction what price were the vendors looking for now she said 1.3m…when I expressed my surprise…she indignantly told me that “that if the vendors do not get this price they will take it off the market”…this to my mind is the attitude that still pervades through the EA community whereby the seller is King and the prospective buyer is “gum on their shoe”…This was fine when the mkt was like the last 15 yrs but now it has changed they should be treating the prospective buyer as the favoured party…Wherby her attitude should have been to try and talk realistically to the vendors about reducing their price…her attitude was that I was the schmuck and time waster by not paying the 1.3…their attitude baffles me…in this mkt they should be marketing to buyers that we will get you what you want not the other way round!! that is the service I wwould pay for now!
But how and ever, this is only true if the remuneration for achieving said task = the best outcome for the business, this can of course include the development of goodwill and further client transactions, etc.
Still, it all comes back to making money for the business! Whether that’s selling houses or pretending to play with a turned off Amstrad CPC 464*!!
(*that’s my one abiding memory of my parent’s estate agent back in the 80s, to say the look on his face was sheepish when I walked in would be an understatement… Still I’m glad that was the only “joystick” he had out!!! )