Wyly coyote ugly?

ftalphaville.ft.com/blog/2010/07 … r-scandal/

Fair play to the SEC.

From the video on their website:

This shit is hilarious! The word “MODEST” is thrown in multiple times throughout the video to remind you how MODEST they are - all this from inside a self-promoting video that they paid thousands if not tens of thousands to make.

Is there an Irish equivalent of this sort of shameless self-promotion?