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 Post subject: Re: The Irish Newspaper Industry
PostPosted: Sat Sep 01, 2018 11:41 pm 
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Location: God's Country
NegativeEquity wrote:
I think polishing a turd is the appropraite phrase.


No. The right phrase is: "Welcoming a True American"


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 Post subject: Re: The Irish Newspaper Industry
PostPosted: Sun Sep 02, 2018 7:29 am 
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The Irish Times managed to replace all of its print losses with digital subscribers. I have no idea if these are more or less profitable.

It's a complete horrorshow for the Indo and Examiner.

In five years I would say the print version of the IT will still exist with the Examiner being rolled into its 'Munster' edition. A combined IT&Examiner will probably survive in digital format, probably with a slightly tighter paywall.

The Indo is rapidly heading for freesheet status as its older buyers die off. It takes about 10 minutes to read whenever I pick up a free copy in a pub or hotel. The Times Ireland and Irish Daily Mail actually break more stories than the Indo does these days.


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 Post subject: Re: The Irish Newspaper Industry
PostPosted: Sun Sep 23, 2018 11:06 am 
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Too Big to Fail

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Location: Cathair na dTreabh
Full page 23 of today's Irish Sunday Mirror
says, go to http://www.newsbrands.ie
Image


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 Post subject: Re: The Irish Newspaper Industry
PostPosted: Sun Sep 23, 2018 12:52 pm 
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Skippy 3 wrote:
The Irish Times managed to replace all of its print losses with digital subscribers. I have no idea if these are more or less profitable.
Presumably one print customers per year is €13.2 per week by 52 weeks which is nearly €700. A digital subscription can be got for as 'little' as €150.


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 Post subject: Re: The Irish Newspaper Industry
PostPosted: Sun Sep 23, 2018 5:35 pm 
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The marginal cost of a digital subscriber is close to zero.

Meanwhile print readers need a big chunk of paper at thir newsagent by 7am every day. Some of printing and distribution is fixed cost but a lot is variable.

On the other hand advertsers pay more for paper space than digital space.

VAT is higher on digital subscriptions than physical copies.

Hence why I think estimates of profitability are guesswork.


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